Do you have a good story for your marketing?



A good story makes people want to read and hurting when reading it. For example you can take a manga written and illustrated by Seo Kouji. The first manga I read authored by him is Kimi no Iru Machi (A Town Where You Live).

In that story the boy met a beautiful yet clumsy girl who came all the way to Hiroshima from Tokyo for one reason: she wants to live a new life. The story starts to get interesting when it was told that her family is a problematic family and she actually met the boy when both of them were young.

Now, I rarely read manga that can be put under romance category but this one stroke my heart. I clicked from one page to another at OneManga and anxiously waiting for new chapter to be published(right now it stopped at chapter 81).

Now, what this has to do with marketing and copywriting? A lot in fact. If you study every successful branding and positioning, you will realize that the fact that they are successful because they tells a good story in their campaigns.

You probably have heard these companies:

Coca Cola.
Nike.
Crocodile.

All of them have something to tell. From the clubs they sponsored (Nike), to how awesome is to use their product (Coca Cola), and you'll be able to save nature by buying their products (Crocodile).

People loved good story. Every great movie has a great story to tell. At least they tell it in a way that people remember. From explosions every two minutes... or a heavy dialogue with quotes from famous people every now and then... they always have something that hook people in to make them sit in front of the TV and make you and me watch them.

Yes, good story is probably the most underutilized way to market your product. Fortunately, not many people out there knew how to utilize story to their advantage. Now is your turn to make your story into a successful marketing campaign.

Here are few key questions you can ask yourself to start using story in your campaign:

How does my company make this product?
How can I tell it in a way people will want to know more?
What is the process used and can be told to people without damaging us?
What is a common thing everyone in the market do that they don’t tell others?

Above questions are just some of the ways you can use to discover your story. If you need help to implement your story in your marketing efforts, do tell me.

- Abdul Rahman

at 8:21 AM 8 comments

Do you have an asset?

If you have something that you can sell to others, you can call it asset. It can be in physical form or in a form of service. Like me, I can do a little bit of programming, know how to write promotion that sells inside out, know how to use internet to make money and know how to sell thousands of ringgits of products.

This is my asset. I also have at least four websites on copywriting and marketing and with those four, I could leverage on my skill to generate even more money. It is important for you to use your asset to make money. You can start with nothing but most people don't start with "nothing" they have experiences which can be turned into info products (an asset) and this is what you should be looking for.

Start listing down every kind of experiences, knowledge so that you know what you are standing at right now. You might be standing right on top of a goldmine called experience and there might be people out there searching for it but you don't know that fact. If you are thirty plus years old, you probably know more about life than me. You can use that knowledge to create a self-help product.

You can also use knowledge in your career to create a product since most people are looking for a way to solve their problems. Try to think of a way you can use your knowledge in your field to create something you can sell. It can be in info product or it can be in consultation. Making money is simple but not easy. Remember that and do your best. Remember Thomas Edison: he failed 10 thousand times before making a light bulb.

at 8:02 PM 0 comments

What are you working at?

Good evening reader. As of now, it's 11:09 PM, January 11. What I am writing to you today concerns about business and system.

Do you have a system working for your business?

If yes, are you part of the system, or are you detached from it? I don't think there's any way for you to be detached, other than appointing someone as a CEO and you be the chairman.

But what if you are small business, when your business has a momentum going on, do you have a set of strategies available for you to use to exploit that? And how that fits in the big picture?

Something for you to think about.

at 11:12 PM 0 comments

Gary Halbert's Sales Letter: How To Make ALL The Money You Want

Below is a sales letter written by Gary Halbert and man, this one pulls a lot of responses. If I'm not mistaken, this one returns $41 for every $1 spent on this sales letter.

[Prehead] “The few minutes you take to listen to the enclosed free tape will
be the most important of your life – from a financial point-of-
view – because it reveals…

[Headline] “How To Make ALL The Money
You Want Making Simple, High-
Profit Trades Every Single Day The
Market Is Open… Guaranteed!

[Subhead] “Now, at last, you can beat the market every single day it is open – in good times or bad – right from the comfort of your own home. And most days, using the amazing ‘Early Morning Secret’, you can make several hundred of several thousand dollars the first 45 minutess the market is open… with almost ZERO RISK… and then… go play a round or two of golf, go fishing, spend time with family or friends… or… whatever you feel like doing!”

[Subhead] (Note: This trading system even works on the worst trading days imaginable… such as… September 17, 2001, when the market reopened after the horrible terrorist attacks on New York City and Washington D.C. That day, the Dow Jones Industrial Index had its worst point drop in its 105-year history… 684.81 points to be exact. But, you still could’ve made plenty of highly-profitable trades that day… if… you knew what to look for. Hard to believe? Maybe so. But it’s true! Please take a few minutes to read this letter, and let me explain why…)

From: Scott L. Haines
Ocala, FL
Friday, 9:37 a.m.
December 28, 2001

Dear Friend,

I’ll bet you remember exactly where you were when you first heard the news about the 9/11 terrorist attacks on the World Trade Center and Pentagon. Nearly everyone does. And nearly everyone (especially investors) remembers how this disaster shut down all the major stock exchanges in the United States for nearly an entire week.

When the market reopened on Monday, September 17th, it experienced the largest point drop in history. The Dow dropped 684.81 points for a percentage loss of 7.13% in just one trading day. The Transportation Index did even worse. It dropped 404.81 points for a one-day percentage loss of 15.12%. The NASDAQ fell 115.82 for a one-day percentage loss of 6.83%.

All in all, it was one of the worst days in the history of the stock market.

[Subhead]But Here Is Something Almost
Nobody Bothered To Notice…

On the very same day, on the NYSE, 1144 stocks advanced in price and 63 of those stocks actually went up to new highs!

On the NASDAQ, 1409 stocks advanced in price and 35 of those stocks skyrocketed to new highs!

On the AMEX, 285 stocks increased in price with 12 of them hitting new highs!
This means that… on one of the worst days in the history of the major markets, a total of 2838 stocks actually advanced in price… and… a total of 110 of those stocks went up in value to a price higher than they had ever sold for before.

[Subhead]How About A 165.3% Gain
In Just That One Day?

That’s what a company called InVision Technologies (INVN) experienced. And what about a company called Viisage Technology (VISG)? It went up that day 142.2%! Or ICTS International (ICTS) which skyrocketed 113.3%! Or Avistar Communications (AVSR) which made a gain of 100.1%!

Aside from those triple digit gainers there were many stocks that made double digit percentage gains like American Science and Engineering (ASE) up 97.6%... or… Vicon Industries (VII) up 83.7%... or Hi-Shear Technology (HSR) up 76%... or Identix (IDNX) up 71.4%... or… Olympic Cascade Financial (OLY) up 52.2%!

Enough. I think I’ve made my point… which is…

[Subhead]If You Know How To Pick The
Righ Stocks… You Can Still
Make Dozens Of Highly-Profitable
Trades… Even If… The Rest
Of The Market Is Falling Apart!

But, how in the world can anyone (especially given today’s economic turmoil) pick winning stocks day after day? Is there any way… for real… to beat today’s stock market? YES! And, get this…

[Subhead]It’s Easy!

I know that’s hard to believe… but please… listen up for just a moment.
Late in 1999, I received an invitation to attend a $3,995 per person seminar by one of my mentors, marketing genius Gary Halbert. It was being held at the Airport Hilton in Phoenix on the 10th, 11th and 12th of December. Gary hadn’t done a seminar in years, so I was anxious to go. As soon as I finished reading the letter, I called and immediately signed up.

After all, Gary is world famous for his nearly $7,000 per person Key West College of Millionaires seminars. So at $3,995, this new seminar seemed like a bargain. Not necessarily cheap… but bargain. Anyway, the main reason I signed up and went was because Gary promised to reveal all of the marketing and advertising secrets he has used and accumulated over the last 30 plus years to make untold millions and millions of dollars.

(Will continue tomorrow)

at 11:02 PM 0 comments