WTF. Frank Kern and his email...
Saturday, May 2, 2009
Howdy,
I just opened up my email and I found Frank Kern's email and I found out one principle that he used that made me click that damn link.
Curse him!!!
Anyway, want to know what he did with his email? Let us examine it together.
Subject line: I have totally hooked you up.
I just uploaded this brand new pdf to my blog for you:
http://www.frankkern.com/blog-report.html
No need to opt in or anything. You can get it straight
from the blog post here:
http://www.frankkern.com/blog-report.html
I had to pull a few strings with the author to do this
for you but I'm happy to do it ...and I know you'd do the same
for me :-)
Enjoy!
Frank
P.S. After you read this you'll agree that it's far better than what
the other guys are charging you big bucks for.
Please leave your thoughts here on the blog:
http://www.frankkern.com/blog-report.html
See the line "I know you'd do the same for me :-)"?
That's reciprocating principle from Dr. Cialdini's book. Darn, he's good. A blatant use, but it worked.
Curse Frank.
Labels: copywriting, email copywriting
Personality Letters That Settle Most Accounts
Friday, May 1, 2009
Wow, it's been... 3 months since I last posted in this blog.
That's a long time.
Anyway, today I want to share with you something that I found in one of my folders. I don't know who wrote it or from what book, but it's a good stuff, and I'm sure all of you direct marketers would love what I wanna share today.
Personality Letters That Settle Most Accounts
Make Your Letter Talk
Men neglect at long range--they cheat in the crowd. It's the stranger that is sent off with scant consideration.
When a man dodges payment, he dodges creditors. Neighbor are easiest remembered--close-at-home debts are first repaid.
Get close to your man. Keep your debtor in sight. In your letter, "talk it over" with him personally.
Most accounts are lost because the debtor feels sheltered by the mass--because your letter comes as one of hundreds put out to delinquents you follow in droves.
Make the man who owes you money feel your presence. Stand him out alone. Get to him with your reminder on the day.
Talk to him man to man. Make his debt a matter between neighbors. Keep a shrewd but kindly eye upon him. Let your letter show precisely--and undeniably--why it is an advantage to him personally to pay you in particular.
Go to him with your letter as you would in person. Let him feel that you know and read him.
Make your letter talk.
Labels: copywriting, Personality Letters That Settle Most Accounts
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