Analysis of Gary Halbert Sales Letter - Part 2
Wednesday, August 5, 2009
Update: Just got a report from my client about a sales letter I wrote for him - it converted 13% - damn happy with that result.
Hopefully it will hold for a long time.
Anyway, here's the second part of the analysis.
He begins the second page with bullets of who needs his money-making secret. He listed down 8 types of people who needs his secret from a salesman who needs more leads to "someone who needs anything to sell".
And he asks the reader, if they say yes to any of the above, they should try his crazy idea. And then he introduced his book called...
He talked about how he sold from door to door selling encyclopedias and what problems he faced even though he got good at selling it.
Later in the same page, he talked about his RCS (Remote Control Selling) and "Killer Advertising". For those who don't know, naming an idea and credit it to yourself will boost your credibility significantly, and make people curious (because no one talked about it before).
He then talked about the benefit of RCS, in his words:
And, what RCS lets you do is, sell almost anything to almost anyone without ever meeting your customers in person...
Below of that subhead, he talked about how it can be used by anyone whether you are a housewife, a student or someone who is unemployed.
That's the end of the second page analysis of Gary Halbert's Sales Letter.
Since I skipped a day yesterday, I will make 2 posts tomorrow. Stay tuned.
Labels: Gary Halbert
Analysis of Gary Halbert Sales Letter
Monday, August 3, 2009
Hi, today I would like to share with you an analysis of a sales letter written by the late great Prince of Print, Gary Halbert.
The sales letter is about a sales letter with a headline "The Amazing Money-Making Secret Of A Desperate Nerd From Ohio". I will only explain the first page of the letter for today as I don't have time to share a full analysis with you today.
The first paragraph of the letter used his typical "If... this may be..." opening. It is used to qualify the right audience.
Right in the second paragraph, he already explained why he is desperate. This is a good way to start as he, right after a first paragraph, he explained why he is in desperate condition.
In this letter, he is introducing himself as "once broke, now rich". He tried to bond with the readers quickly (and he was successful with this).
Of course, he also builds credibility by showing how powerful his campaign was. He made his proof/claim powerful by making it into a sub headline (More Than 7,300,000 Replies!).
Right after the subhead, he wrote paragraphs to support his claim on how powerful his campaign was.
He ends the letter with a subhead Who Needs This Secret?
Note: you've got to read the letter to understand it. Do email me at uniquelyislam [at] gmail dot com to get it. I will continue analyzing this letter tomorrow.
Labels: Gary Halbert
Quick Update
Sunday, August 2, 2009
Damn. It's 2 August today and it's my good friend's birthday. I didn't know what to buy for her.
Well, I do know this: I haven't updated this blog for more than 2 months! What the heck. I should continue my journey on becoming a copywriting extraordinaire. Now, I think the best way to learn copywriting is to study, and analyze winning ads, or controls.
And maybe, the best way to learn is to post it here and use this blog as a stepping stone for me to see what others think of my analysis. Since I am learning and using English (right now) as a second language, I should speak to a lot more people, especially those who came from Britain and America.
I disliked the way I speak right now. It seems... stilted. Unnatural.
That's my goal - to be a good writer in 2 languages. Malay (my mother tongue language) and English.
And to do that, I have to begin by writing for this blog in the next 30 days - straight.
Bye people. You'll see me writing here for 30 days.
Labels: news
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