Few Things I Learned About Copywriting
Sunday, October 18, 2009
I forget when I became a copywriter. To be exact, I became a copywriter by chance. I don't choose it. It choses me.
At first, I only thought copywriting as a way for me to make money but later, I found out that there are many things you can learn with copywriting. I for example, learned that we need to empathize with others or else, they will leave us.
I also learned that we as a copywriter must first understand people, before they understand us. By leading them from our understanding, we make them realize that we are offering to them is the best for them at the moment and they should be willing (or even glad) that we are giving them the opportunity.
However, it is easier to say than done. I have seen, edited, written so many sales letters that the line between good or bad has been blurred. I mean, right now I am having an even harder time to choose which one of my works is the best.
Yes, I do know the data speaks the truth, but the same formula won't work twice. Or it might work only for that niche.
In seeking the Truth in copywriting, I see that human is something that... in conflict. We have mind and heart, but we always conflict with each other. Some people would love to spend their time doing works that doesn't benefit them in any way (materially) but would spend thousands of dollars doing things that will satisfy their inner self.
And then we have another type of person who would do everything to be practical, or pragmatic. It seems good choice... until we say how extreme they are in their way of living.
Not all of course. Most people are in the middle. I, too, could be considered to be in the middle.
Not a bad thing though.
To become a copywriter is to be someone who understands others. To try to understand human nature even though it's hard since we are clouded with our own prejudice.
To become a copywriter means to open our eyes and see the world as-is, and use that as a tool for world domination.
Labels: copywriting
I Still Don't Get Social Media
Sunday, October 11, 2009
So what is social media? I looked up at Google and I saw few definitions:
According to Wikipedia:
Social media is content created by people using highly accessible and scalable publishing technologies.
According to Search Engine Watch:
A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
So, we can agree that social media is something created by people, or the masses. (Maybe I should call them the Sheep)
The problem with social media is, some of the things we "vote" are not a popular item. For instance this one. I doubt this will go high up in Digg or Reddit because there are no entertainment value in it.
How can we find posts or stuffs that will interest these people?
That's the question. How do I know what I post will interest you people?
Funny? Thought provoking? Hate-filled post (especially to US government)? Cartoons that could make you laugh?
Hm... I don't know.
Let me know what you want so that I can post something that could make you come back here again and again using Digg, Reddit and those social media websites.
Labels: social media
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