Gary Halbert's Sales Letter: How To Make ALL The Money You Want
Wednesday, December 30, 2009
Below is a sales letter written by Gary Halbert and man, this one pulls a lot of responses. If I'm not mistaken, this one returns $41 for every $1 spent on this sales letter.
[Prehead] “The few minutes you take to listen to the enclosed free tape will
be the most important of your life – from a financial point-of-
view – because it reveals…
[Headline] “How To Make ALL The Money
You Want Making Simple, High-
Profit Trades Every Single Day The
Market Is Open… Guaranteed!
[Subhead] “Now, at last, you can beat the market every single day it is open – in good times or bad – right from the comfort of your own home. And most days, using the amazing ‘Early Morning Secret’, you can make several hundred of several thousand dollars the first 45 minutess the market is open… with almost ZERO RISK… and then… go play a round or two of golf, go fishing, spend time with family or friends… or… whatever you feel like doing!”
[Subhead] (Note: This trading system even works on the worst trading days imaginable… such as… September 17, 2001, when the market reopened after the horrible terrorist attacks on New York City and Washington D.C. That day, the Dow Jones Industrial Index had its worst point drop in its 105-year history… 684.81 points to be exact. But, you still could’ve made plenty of highly-profitable trades that day… if… you knew what to look for. Hard to believe? Maybe so. But it’s true! Please take a few minutes to read this letter, and let me explain why…)
From: Scott L. Haines
Ocala, FL
Friday, 9:37 a.m.
December 28, 2001
Dear Friend,
I’ll bet you remember exactly where you were when you first heard the news about the 9/11 terrorist attacks on the World Trade Center and Pentagon. Nearly everyone does. And nearly everyone (especially investors) remembers how this disaster shut down all the major stock exchanges in the United States for nearly an entire week.
When the market reopened on Monday, September 17th, it experienced the largest point drop in history. The Dow dropped 684.81 points for a percentage loss of 7.13% in just one trading day. The Transportation Index did even worse. It dropped 404.81 points for a one-day percentage loss of 15.12%. The NASDAQ fell 115.82 for a one-day percentage loss of 6.83%.
All in all, it was one of the worst days in the history of the stock market.
[Subhead]But Here Is Something Almost
Nobody Bothered To Notice…
On the very same day, on the NYSE, 1144 stocks advanced in price and 63 of those stocks actually went up to new highs!
On the NASDAQ, 1409 stocks advanced in price and 35 of those stocks skyrocketed to new highs!
On the AMEX, 285 stocks increased in price with 12 of them hitting new highs!
This means that… on one of the worst days in the history of the major markets, a total of 2838 stocks actually advanced in price… and… a total of 110 of those stocks went up in value to a price higher than they had ever sold for before.
[Subhead]How About A 165.3% Gain
In Just That One Day?
That’s what a company called InVision Technologies (INVN) experienced. And what about a company called Viisage Technology (VISG)? It went up that day 142.2%! Or ICTS International (ICTS) which skyrocketed 113.3%! Or Avistar Communications (AVSR) which made a gain of 100.1%!
Aside from those triple digit gainers there were many stocks that made double digit percentage gains like American Science and Engineering (ASE) up 97.6%... or… Vicon Industries (VII) up 83.7%... or Hi-Shear Technology (HSR) up 76%... or Identix (IDNX) up 71.4%... or… Olympic Cascade Financial (OLY) up 52.2%!
Enough. I think I’ve made my point… which is…
[Subhead]If You Know How To Pick The
Righ Stocks… You Can Still
Make Dozens Of Highly-Profitable
Trades… Even If… The Rest
Of The Market Is Falling Apart!
But, how in the world can anyone (especially given today’s economic turmoil) pick winning stocks day after day? Is there any way… for real… to beat today’s stock market? YES! And, get this…
[Subhead]It’s Easy!
I know that’s hard to believe… but please… listen up for just a moment.
Late in 1999, I received an invitation to attend a $3,995 per person seminar by one of my mentors, marketing genius Gary Halbert. It was being held at the Airport Hilton in Phoenix on the 10th, 11th and 12th of December. Gary hadn’t done a seminar in years, so I was anxious to go. As soon as I finished reading the letter, I called and immediately signed up.
After all, Gary is world famous for his nearly $7,000 per person Key West College of Millionaires seminars. So at $3,995, this new seminar seemed like a bargain. Not necessarily cheap… but bargain. Anyway, the main reason I signed up and went was because Gary promised to reveal all of the marketing and advertising secrets he has used and accumulated over the last 30 plus years to make untold millions and millions of dollars.
(Will continue tomorrow)
Labels: gary halbert.swipe file
Copywriting, Sheep, Lilac and Dragon
Saturday, December 12, 2009
If you are wondering why today's post has sheep, lilac and dragon in it, let me tell you about the challenge James Chartrand gave in his guest post at Copyblogger.
He tells the reader to write about copywriting and connects it with these three words: sheep, lilac and dragon. One paragraph for each word.
That's why I came up with this post. Now, please enjoy my attempt to connect these words with copywriting.
Sheep - Everyone thinks of something. The problem is everything think their own way. Is there anyone who think exactly the same thing? For instance, is there any people in this world who have exactly the same thought? Not a chance. However, there are set of rules that we can follow --- because people are like a sheep. They follow certain rules, and human are no exception to that rule. One thing that we can remember about people is that they move towards one thing and that is - their self-interest.
Lilac - You might ask, what lilac has to do with copywriting? Well, there are a lot of things that I can associate Lilac with copywriting. Lilac, as you know, is a purple-coloured flower that is very beautiful and many people loved them. So does copywriting. Copywriting is beautiful and seducing, and made people want to know that art. So it's the same with lilac. We love both of them --- and they are something we cherish in our lives.
Dragon - Dragon spits fire, and copywriting spits fire of desire into people's heart. Did you realize that copywriting make a spark of desire into a burning lust for a product? From just, "I want to know more about the product", copywriting made the reader to be someone who said, "hey! This is the product I need" even though at first he's the most sceptical person in this world.
So that's it! I hope you enjoy my 30 minute attempt (with 15 minutes of procrastination and idling around the work desk) trying to come up with an idea to connect those words with copywriting.
Labels: copywriting, Lilac and Dragon, Sheep
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