Do you have a good story for your marketing?
Tuesday, March 16, 2010
A good story makes people want to read and hurting when reading it. For example you can take a manga written and illustrated by Seo Kouji. The first manga I read authored by him is Kimi no Iru Machi (A Town Where You Live).
In that story the boy met a beautiful yet clumsy girl who came all the way to Hiroshima from Tokyo for one reason: she wants to live a new life. The story starts to get interesting when it was told that her family is a problematic family and she actually met the boy when both of them were young.
Now, I rarely read manga that can be put under romance category but this one stroke my heart. I clicked from one page to another at OneManga and anxiously waiting for new chapter to be published(right now it stopped at chapter 81).
Now, what this has to do with marketing and copywriting? A lot in fact. If you study every successful branding and positioning, you will realize that the fact that they are successful because they tells a good story in their campaigns.
You probably have heard these companies:
Coca Cola.
Nike.
Crocodile.
All of them have something to tell. From the clubs they sponsored (Nike), to how awesome is to use their product (Coca Cola), and you'll be able to save nature by buying their products (Crocodile).
People loved good story. Every great movie has a great story to tell. At least they tell it in a way that people remember. From explosions every two minutes... or a heavy dialogue with quotes from famous people every now and then... they always have something that hook people in to make them sit in front of the TV and make you and me watch them.
Yes, good story is probably the most underutilized way to market your product. Fortunately, not many people out there knew how to utilize story to their advantage. Now is your turn to make your story into a successful marketing campaign.
Here are few key questions you can ask yourself to start using story in your campaign:
How does my company make this product?
How can I tell it in a way people will want to know more?
What is the process used and can be told to people without damaging us?
What is a common thing everyone in the market do that they don’t tell others?
Above questions are just some of the ways you can use to discover your story. If you need help to implement your story in your marketing efforts, do tell me.
- Abdul Rahman
at 8:21 AM
Labels: story
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